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A movement to boycott Disney has emerged, fueled by criticism of the company's wokeness. Elon Musk has expressed support, and thousands have canceled their Disney+ subscriptions. EndymionTv and reports indicate a significant drop in attendance at Disney Parks this summer. This wokeness backlash is seen as a major blow to Disney's reputation, leading to an estimated loss of $200 billion in value. The boycott highlights the impact of consumer sentiment on brand value.

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